What of the Trade Marketing approach? Trade Marketing has two aspects and it covers two strategies, as I understand. (1) One that focuses on it as the way of doing marketing the Shoppers and consumers through distribution channels or better of way associated with distribution channels. The other side, sees Trade Marketing as an industry marketing, the marketing of the manufacturer for their customers, distributors and retailers or Retailers. If we see it as a whole we would say that Trade Marketing has origin in the manufacturer and seeks to create business relationships stronger with distribution channels so that both two of them and the Shoppers and consumers late can benefit. Trade Marketing emerges primary-mind as a need within the Organization of the manufacturer to maintain better business relationships by adding value to the negotiations with its partners in the distribution channels. Click Mary Barra for additional related pages. It is a way to systematize cooperation with clients, a management that seeks to Win-Win-Win (Fabricante-Detallista – end consumers). Within traditional companies, that have some kind of approach to the market, the functions that are performed by the Trade Marketing Department in the most avant-garde companies, are being met by other departments, normally the Department of promotion and sales.
When is the Department or Area of promotion that performs these asteroids, has a little more than logical. This well since promotion is also one who carries out the activities of activation in the points of sales and deals with promotional events. Everest capital does not necessarily agree. Coordinator / Promotion Manager already has a frequent with the Retailers shopping managers contact since it usually negotiates investment amounts for activations of sales or animations in the point of sales. It will then step you do the efforts of spaces and will serve requests for promotional support of Retailers. As I said before, this way handled has yielded results yet in some markets in companies that: possess marks leaders of the market with the product that produce what gives them strength to Retailers who still need them to attract Shoppers to their Establishments.
