When promoting a product developed by a range of marketing communications, purpose is to convey information about a product or service. It's no secret that before you buy a product, buyer needs information about this product, and someone should tell him this information. The most important source information is the product itself, its color, size, packaging design, manufacturer. The price of the goods can talk about prestige, quality of goods or save money. Another source of information is advertising goods, in fact any association in the population is advertising, sales depends what stock trading related to this product, as is often the product or brand name flashed in the media, and in what context. In developing these activities is crucial process of marketing research.
At marketers, there are a set of simple and sophisticated methods of marketing research, which consist of ordinary observations and statistics to use current knowledge of the brain, from the usual interviews on the street or across the Internet to sozdaniyaissledovatelskih groups, as well as secret research shops (through Technology mystery shopper), both the customer and its competitors. Observations can take place both in the shop and outside it, where we study the movement of shoppers on what they are paying attention, their behavior in the parking lot, and others. Sent to researchers, and sometimes entire crews, the home buyers or other places of the goods (car repair, construction companies, offices). Very often resort surveys in the form of questionnaires, either voluntarily or through financial incentives, in the network, this phenomenon is often expressed as a .
