Psychology Of The Auto-buying: Pink Splashes, Special Glasses And Credit

Times confused now cleaner than the intricacies of human dna. It is, this is the dna as a keeper of human experience, remembers when the car was the idea. She remembers how the car was a miracle, then the tool movement, then a luxury item. Now everything is mixed: the luxury, the Chinese assembly, Ukrainian , loans, trade-in, prestige, and fuel consumption. Today the car once again asserting itself as a completely accessible (in all its diversity), subject, without the mdm modern chelevek and not a man at all. Thus, bipedal pryamohodyachee. What does it all? And the fact that the choice of car has become a problem because of the diversity, availability and proper the human psyche.

Try to decompose the problem on the shelves: there is a certain list of items and enter into a controversy, why this is happening inside the brain rebellion. How so? – Because we were going to buy Daewoo Sens by financial considerations, but instead have already made advance payment for Grandis, a completely different car! This conditional dialogue – a vivid example of such contradictions. So, consider these reasons for choosing a car today buyer. Will not detail in concept price, reliability, brand, quality and so on, because they are intertwined, and we get confused. Come in a simpler way. There are four basic approaches to the buyer's choice his car. That's them in one form or another account for marketers when developing motodov promote their goods. Ukrainians, apparently for fun, enjoy all the time.