Study: High importance of advertising article regularly provides the promotional products Association the promotional monitor before a representative study of the use of promotional items. Thus, the prominence of promotional items is within of communication strategies and product communication from confirmed by company. The study of the American Industry Association PPAI makes it clear that this role of promotional article is not unfounded. This study surveyed 1,000 representative American consumers for TV -, print -, online – and figurative advertising. The surprisingly positive result is that 94% of respondents said to have received a promotional item over the past 24 months.
Much more significant here is that 89% could remember also the advertising company, by which the respondents received the promotional. As a result, it seems almost goes without saying that 83% said they, like advertising articles in General. 69% to even keep the products. In the field of response is the promotional item also ahead, because acquire the corresponding product far more frequently (20.9%) than those who were addressed by print (13.4%), TV (7.1%) or online (4.6%). consumers addressed by means of promotional” In addition, the percentage have more than half of the advertising article receiver also here is a positive picture of the advertiser company far higher than in the print (33.2%), TV (27.7) or online area (11.9%).
Promotional products provides the full range of premium-Werbeartikel GmbH with this potential. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized According to the company profile by: quality, style and reliability. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany Web: blog: blog / twitter: twitter.
