Gender mainstreaming has joined the social and technological changes that faces today. A stronger role for women in the business world is no accident. In recent years, its performance is synonymous with overcoming, overcome roads in a panorama led by men.His foray in the business promotes the reorganization of schemas. How do you get success in scenarios structured under male schemes? Professions which have impacted on the perception that it is women in the business world have emerged in the last decade. One of them is the business Coach. What makes a business Coach? -Helps business owners: identifies strengths and weaknesses.-uses tools key, aimed at personal results and professional-is bearer of change-new perspectives: customer accepts its reality-system allows to visualize the starting point and the destination.-becomes a friend, guide, mentor the female vision in the world of Coaching, is promoter of a momentous shift in perspectives related to social stereotypes. I.e.
women approach business owners and reformulated issues that have to do with decision-making, and at the same time, become guides to promote female leadership. This type of leadership is to unify criteria, in being sensitive to human development and reconcile commitment and responsibility. It is not radical in the sense that it bursts into established scenarios, but it promotes the change from the transformation which for years have been in the professional world of women.
