Christopher Laub

A ROI (return on investment) by 108%. 2. Advertising must sell off of image advertising. “”Make no image formation, no good mood, not prepare for the market “. Advertising must sell. Also direct response marketing must sell. To do this, you must imagine your seller are your promotional mailing your brochure etc.. You must speak to a problem, offer a solution, optimally present the advantages of this solution, and then try a purchase (= use of the response element).

“Can’t do that with a picture of happy people who run through flower-filled meadows and the motto, we make your life beautiful a slogan of company XYZ” (don’t laugh you see even the most ads in your newspaper or your favorite magazines). You can your potential customers only with arguments, well formulated text, some of the pictures used with prudence and above all with a specific offer (on which she Yes, that will I buy now”can say) to convince. The design of an effective direct response marketing project is certainly not simple. With some practice, you can learn it. On the other hand, you can rely also on one of the many direct marketing agencies. “Because real pros can be from a simple sales letter” a true response Monster “make great profit. But beware: Not all also in what it says is. Some advertising agency known as direct marketing agency, only because one of the creative has read one or two books on the subject.

If you decide to work with a direct marketing agency together I offer free a checklist, with whose help you already once grossly can separate the chaff from the wheat. Since I my email address here (due to the increase in the spam spiders, who read on websites for email addresses and then vollspammen) would like to announce, please go on maxresponse.eu and marketing agencies requesting the free checklist for direct at the specified contact email address. With those two changes in their marketing and advertising companies can whether lone or also with smaller budgets the same promotional effects with 100 employees despite the recession as in the past, or even a much larger. Christopher Laub Christopher Laub helps especially small and medium-sized enterprises in the trade and services sector to more customers, more sales and more profit. He helps them to develop marketing and advertising strategies and to implement, that are not pure theory from textbooks, but come directly from the practice and have proven themselves already there hundreds of times. The focus is mainly on the fact that they are cheap and easy to implement and bring positives especially quickly Christopher Laub strategies. Information for media representatives: Christopher Laub is also in the short term for telephone interviews on the subject: effective, practical marketing for SMEs and direct marketing available.