The Furth agency da kapo starts introduction campaign of the new product system EcoShape of Bosch Rexroth AG Furth, February 18, 2010 won the Furth Agency for strategic branding and integrated communication as kapo has the Bosch Rexroth AG in Schweinfurt as new customers thanks to their technical competence. The owner-managed agency is responsible for the design and implementation of the launch campaign of the innovative circular tube system EcoShape from manual product systems. The campaign will be launched by Bosch Rexroth in Europe and the United States. The round tube system EcoShape creates smart, innovative, and easy connections for example for creating jobs, Assembly tables or shelves. The simple and cost-effective handling of EcoShape makes it possible to build up in the blink of an eye new solutions and to optimize existing or extend.
In addition, the high quality, related resource protection and above all the possibility of professional, standardized connections are unique. And the Special \”the new solution: square and round elements are combined easily with each other\”, so Christian Schult, Marketing Director for linear technology at Bosch Rexroth. The creative communication concept of da CAPO combines the properties of EcoShape titled Leichtigkeit3 \”: versatile in application: as a single round pipe system of its kind it is fully compatible with the profiles of aluminium – profile modular design and the manual production systems from Rexroth. easy to use: the smart connector technology with tolerance length compensation allows a simplified processing of round tubes directly on-site. efficient across the Board: the system is designed according to the Poka yoke philosophy so that users at the Assembly can do no wrong. EcoShape is economical and environment friendly: all components are made of anodized aluminum and die-cast. They are therefore reusable and recyclable. Sustainable introduction campaign for the launch of the new round pipe system EcoShape is a success-oriented communication package used to the long term Creates attention and sustained brand awareness in the market.
