Advertising agencies and information intelligence. Nowadays advertising firm came into our lives and in terms of the ordinary layman, it seems easier than to create a promotional video and paste it in the middle of a interesting film to collect as many viewers, there can be nothing. This stereotype has survived since the beginning of market relations, when the goods in the market was not too much and the consumer is not as fussy to quality. At the present stage of development when the goods in the market is more than enough, and buyers want something special or sophisticated, there is a need for a more detailed study of the market, products and customer behavior. In view of these conditions and is now becoming increasingly popular service specialist firms and advertising agencies to advise clients on market research and planning advertising campaigns. This service is very time-consuming and requires significant financial costs, and not any full service advertising agency can cope with this task, despite nagromkoe name on the production of promotional products is not going and any other services they provide can not.
When choosing eklamnogo agency conducting serious market research should pay attention to the following criteria. The first ad be large, so as large advertising agencies may have a full staff of marketing professionals and are able to ensure their continued employment. Second, only a large advertising agency have an opportunity to continually polls, or to buy the results of independent agencies and research companies.
